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Big Ass Fans Commerical Marketing Campaign

CASE STUDY



 

 

Marketing Campaign for Big Ass Fans’ Commercial Products

Big Ass Fans, the premier manufacturer and marketer of high-volume, low-speed fans for industrial applications, developed new fans that would allow it to better serve the more aesthetically conscious commercial markets. As a result, Black & White worked to create marketing campaigns for vertical commercial markets to target the audience and provide relevant information on how fans improve commercial environments. From print ads to postcards to digital media, Black & White used humor to grab the viewers’ attention and copy to drive home the specific benefits of the fans. Each communication included a measurable tracking code, a call to action to drive response as well as a branded giveaway.

 

 

 

ACRCHITECTURE MARKET

Print Ads

 

ACRCHITECTURE MARKET

Print Ads

 

ARCHITECTURE MARKET

Digital Ads

 

ARCHITECTURE MARKET

Digital Ads

 

RESTAURANT & BAR MARKET

Print Ads, direct mail and email campaigns

 

RESTAURANT & BAR MARKET

Print Ads, direct mail and email campaigns

 

FITNESS MARKET

Digital Ads, email and direct mail campaigns

 

FITNESS MARKET

Digital Ads, email and direct mail campaigns

 

ENGINEERING MARKET

Print as, digital banners, direct mail

 

ENGINEERING MARKET

Print ads, digital banners, direct mail