Marketing Campaign for Big Ass Fans’ Commercial Products
Big Ass Fans, the premier manufacturer and marketer of high-volume, low-speed fans for industrial applications, developed new fans that would allow it to better serve the more aesthetically conscious commercial markets. As a result, Black & White worked to create marketing campaigns for vertical commercial markets to target the audience and provide relevant information on how fans improve commercial environments. From print ads to postcards to digital media, Black & White used humor to grab the viewers’ attention and copy to drive home the specific benefits of the fans. Each communication included a measurable tracking code, a call to action to drive response as well as a branded giveaway.