Black & White was asked to create a website that captured the character of the firm, its people and the remarkable environments they create for their clients, while helping JRA increase qualified web traffic and leads.
To set the website apart from competitor sites that heavily feature project imagery, Black & White focused on JRA’s partners and employees as the firm’s true creative drivers.
We crafted the home page with a parallax scroll interspersed with rich photography and messaging that reflects the reverence JRA has for the discipline of architecture.
