STEP 01
ASSESSMENT: How can we help?
IMMERSION: Questions, lots of questions.
RESEARCH: What’s everybody else doing?
STEP 02
ANALYSIS: Here’s what we found.
STRATEGY: Here’s what we should do.
VALIDATION: Sound good to you?
PLANNING: Here’s how we’re going to do it.
STEP 03
IDEATION: How do these ideas look and sound?
PROTOTYPES: Here’s what it’s gonna look like.
EXECUTION: Write it, design it, film it, build it.
TESTING: How’s it working?
LAUNCH: Look at me!
REFINE: All good now.
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Megan Pelaez, Communications & Marketing, Farmer Mac
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Tammy Durrum, Director of Marketing, JRA Architects
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Mason B. Rummel, President & CEO of the James Graham Brown Foundation