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First Financial Bank

Community Development Report

 

First Financial Bank

Community Development Report

 

With $21 billion in assets and more than 150 banking centers across four states, Cincinnati-based First Financial Bank is one of the region’s largest and oldest bank holding companies, having been established in 1863.

First Financial is also a community-centered bank, committed to strengthening the communities it serves through strategic grants and sponsorships that support economic opportunity, education, and community development.

To showcase the bank’s community impact, First Financial engaged Black & White to develop a brand that symbolizes its commitment to the communities it serves and to create its CSR report.

So when the bank offered a penny for our thoughts, we jumped at the opportunity.

We began by developing a brand for the bank's community development initiative, built around its five focus areas: Access, Lending, Investing, Volunteerism and Education.

We also developed a custom icon system for each focus area, integrating elements of the bank's corporate identity.

Access to Bank Services

Lending in the Community

Investing in the Community

Volunteerism

Education

Illustrations created for the community development brand were extended across both print and digital platforms.

From there, our attention shifted to the design and structure of the CSR report.

Infographics distilled key performance metrics into clear, accessible visuals, making complex information easier for analysts and other stakeholders to interpret.

Color-coded divider pages help organize the report, making sections easier to navigate and reinforcing the publication’s visual hierarchy.

Community stories throughout the report illustrate the impact of the bank’s grants, sponsorships, and volunteer efforts.

Documentary photography captured First Financial's involvement in the community throughout the year, reinforcing the bank's commitment to the people it serves.

Reporting indices were developed in accordance with recognized CSR reporting frameworks.

BLACK & WHITE SERVICES:

 

Brand Identity • Concept • Design • Content Planning and Messaging • Illustrations • Infographics • Copy Editing

 

 

To learn how Black & White can help tell your story, drop us a line.

502.326.9112
info@blackandwhite.com