For employers vying to fill positions from a seemingly ever-diminishing talent pool, creating an employer brand that resonates is imperative to success. If today’s employers are resting on attractive salaries alone, that likely won’t be enough to land top talent in the current “employee’s market.”
CSR is no longer just a tactical afterthought, but an important strategic pillar reaching all the way up to corporate boardrooms. Companies with active CSR initiatives and a long-standing CSR reputations always outperform laggards when all other job incentives are even.
Each company is unique, so it’s important to choose the most meaningful and material issues to champion as part of your employer brand. Manufacturing companies might highlight safety as a priority, financial services companies might feature community giving, healthcare concerns might focus on workplace health and wellness. Regardless of the issue, be sure to make it a meaningful part of your culture and actively communicate it to your employees and recruits through your CSR report, your website’s careers section and other sustainability-focused areas of your site, and through your HR communications.
By regularly articulating those initiatives, your employer brand will strengthen and help increase your chances of landing the sought-after talent so difficult to attract in today’s market.
