The visual branding established for Be Concerned encapsulates the organization’s commitment to providing groceries and advocacy to Southern Ohio and Northern Kentucky neighbors in a warm, compassionate and inclusive way. Since 1968, Be Concerned has been a resource for residents to shop for necessities without having to leave their dignity at the door. The brand’s tone is wholly reflected in the logo with a fresh color palette, inviting typography and approachable iconography. Embracing its role as “The People’s Pantry” and maintaining use of a heart within the logo itself, the Be Concerned branding mirrors the organization’s essential role as one that loves our neighbors with food and feeds our neighbors with love.
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